Our Story
Expert Viticulture Services, Rooted in South Australia
The Wine Growing Co is a specialist viticulture services business based in McLaren Vale, South Australia, founded on a commitment to hands-on, expert care across every stage of vineyard life — from site selection and development through to full management and harvest contracting.
Our approach is deeply practical and regionally grounded, built on decades of working directly in South Australia's most celebrated wine regions. Every service we deliver carries the knowledge that comes only from sustained, on-the-ground experience — not remote or generalist advice.
Daniel Lavrencic
30 Years of Practical Viticulture Experience
Daniel Lavrencic is a successful viticulturalist and vineyard manager with over 30 years practical experience.
Daniel has experienced all facets of vineyards from planting vines to full vineyard management and viticulture consultancy in McLaren Vale, Barossa Valley and Eden Valley winegrowing regions.
Daniel's commitment to hands-on involvement at every vineyard stage sets him apart — his deep regional knowledge of South Australia's premier wine districts means he understands the unique demands of each site, from soil to canopy. Whether delivering practical contracting or strategic consultancy, Daniel brings the same trusted, experienced perspective to every vineyard he works with.
Where We Operate
Deep Regional Knowledge Across South Australia's Finest Wine Regions
The Wine Growing Co brings locally grounded expertise to three of Australia’s most distinguished wine regions. Based in McLaren Vale, we provide complete viticulture management, contracting and consultancy services throughout the region, while specialist consultancy is also available to growers and producers in the Barossa Valley and Eden Valley.
McLaren Vale
Known for its Mediterranean climate, ancient soils, and bold Shiraz and Grenache varieties, McLaren Vale is Daniel's home region and the foundation of the business — with The Wine Growing Co headquartered at 39 Chalk Hill Road. Here, Daniel provides the full range of vineyard management, contracting and consultancy services, backed by decades of hands-on local experience.
Barossa Valley
The Barossa is renowned for its old-vine Shiraz and Grenache plantings, producing some of Australia's most celebrated and age-worthy wines. Daniel's extensive experience across the valley floor and ranges brings seasoned, practical insight to vineyard strategy, with specialist viticultural consultancy available to both high-volume and boutique operations.
Eden Valley
Eden Valley's higher-altitude cool-climate character makes it one of Australia's most distinctive wine regions, celebrated for elegant Riesling and refined Shiraz. Daniel offers specialist viticultural consultancy to Eden Valley growers and producers, bringing practical expertise in frost risk, canopy development and the challenges of achieving exceptional quality in this unique environment.
Get in Touch
Let's Talk About Your Vineyard
Whether you're looking for full vineyard management, expert consultancy, contracting services, or guidance on new vineyard development, Daniel Lavrencic and The Wine Growing Co are ready to help. Reach out today to discuss how we can support your viticulture goals.
